5% market share increase in less than a year

Through targeted campaigns, we’ve partnered with influencers across various tiers to execute content that highlights Evergood’s versatility for grilling, breakfast, tailgating, and more. By combining influencer activations, strategic partnerships, and digital integrations, we’ve helped Evergood Sausage increase their share of voice online and increase their sales in the sausage category by 5% compared to last year, As the sausage category as a whole has declined 10% according to Nielsen data.

Evergood Sausage has transformed its previously small and underperforming influencer program into a strategic and highly efficient initiative. By collaborating with a wide range of creators, from nano to mega influencers, the program has achieved significant success. These partnerships have generated millions of views and impressions, leading to increased brand awareness and year over year sales growth, in a category that had declined in growth.

The program has also established a consistent roster of influencers, fostering strong relationships and building long-term collaborations. Our efforts include sourcing new influencers, maintaining existing partnerships, and ensuring ongoing engagement.

While Evergood Sausage has a strong retail presence on the West Coast, the focus is now expanding to reach the rest of the United States with their new e-commerce capabilities. This strategic shift aims to enhance their national presence and primes them to take up more marketshare in the sausage category on a national level.