[ Case Study: Evergood Sausage ]

From 1% to 40% engagement — rebuilding a brand's social presence

50%

Instagram follower growth

Grew Evergood's Instagram following by 50% through consistent creator content.

1% → 40%

Engagement rate

Increased Instagram page engagement rate from 1% to 40%.

200+

Creators activated

Activated 200+ creators nationwide across nano to macro tiers.

Creator: @nowimhangry
1.3B+

Impressions

Generated 1.3 billion impressions across Instagram and TikTok.

150+

Creator mentions

Creators tagged and mentioned Evergood 150+ times.

5%

market share growth in category decline

We successfully increased marketshare by 5% compared to last year. As the sausage category has decreased by 10% according to nielsen data.

The Details

Client

Evergood Sausage

Ask

Refine social media strategy & manage creator activations

Goal

Support key retail accounts, offset media production costs, build a flywheel of repurposable content

The opportunity

Evergood Sausage is a family-owned premium sausage brand established in 1926, known for its high-quality ingredients and innovative flavors. They came to us to modernize an under-leveraged social presence and turn a small creator program into a real growth channel.

What we did

We rebuilt Evergood's creator strategy from the ground up — sampling 200+ creators across tiers to produce grilling, breakfast, and tailgating content that showcased the brand's versatility. The result was a dramatic shift in how the audience engaged with the brand online, taking Instagram engagement from a flat 1% to a standout 40%, while creator content drove 1.3B impressions and 150+ brand mentions, with several posts going viral.

The outcome

What started as a small, underperforming program is now a nationwide content engine. Evergood's creator network spans nano to macro influencers, consistently producing high-performing content that supports retail, builds household penetration, and keeps production costs down.

“We’ve been working with Lydia for a couple of years now, and she’s been a tremendous asset. She brings a deep well of experience and industry insight, which has been especially valuable to a family-owned business like ours. Lydia’s not afraid to challenge ideas when needed, and her well-rounded expertise across all areas of marketing—combined with the positive energy she brings—makes her a truly impactful partner.”
Donny Miller
Sr. Director of Marketing of Evergood Foods

unlock your brand's potential

Discover how we can elevate your brand through tailored influencer marketing strategies and community building.

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unlock your brand's potential

Discover how we can elevate your brand through tailored influencer marketing strategies and community building.

speak with an expert