350+ creators, one steady content engine
Creators sampled
Sampled 350+ creators to build product awareness nationwide.
Pieces of content posted
Creators produced 150+ pieces of content across platforms.
Views
Content generated over 70,000 views.
Content interactions
Drove 4,500+ likes, comments, and shares across creator content.
increase in Amazon sales
during the program
to BBQ community
with their new Tapatio Mustard
The Details
Client
Morehouse Foods
Ask
Build a creator sampling program to increase visibility
Goal
Grow brand awareness and content volume among target consumers
The opportunity
Morehouse Foods came to us looking to expand their reach and build a modern creator presence. Morehouse Foods is a family owned mustard brand, they craft artisan mustards with flavors like Tapatio Mustard, Honey Mustard, Classic Yellow and more. They needed a sampling strategy that would generate consistent, high-quality content.
What we did
We sampled 350+ creators, resulting in 150+ pieces of content showcasing Morehouse Foods in everyday cooking and meals. That content drove over 70,000 views and 4,500+ interactions, building a steady stream of organic brand awareness.
The outcome
Morehouse Foods now has a proven creator sampling model generating consistent content and engagement.
.avif)
unlock your brand's potential
Discover how we can elevate your brand through tailored influencer marketing strategies and community building.
unlock your brand's potential
Discover how we can elevate your brand through tailored influencer marketing strategies and community building.