[ Case Study: nutpods ]

10 Years of Impact with @Nutpodsquad

13,000%

Instagram growth

Grew social media following from 1,000 followers to 134,000 followers on Instagram, the brands main channel

35%

New sales driven by creators

The nutpodsquad on average accounts for 35% of all net new nutpods.com sales per year (not including repeat purchases)

+$30

Higher LTV vs Meta ads

New customers who discover nutpods through influencers have a higher LTV of +$30 when compared to the LTV of new customers from meta ads

Creator: @loreagency

99.58M

Impressions

nutpodsquad garnered over 99.58 million impressions across Instagram, Facebook, Youtube and TikTok

28.8K+

media mentions

Creators tagged and mentioned @nutpods over 28,840 times across Instagram, TikTok, Youtube and Facebook

600+

engaged creators

Grew influencer program to over 600+ engaged nano & micro creators in the program

The Details

Client

nutpods

Date

2015 - 2025

Ask

Build an in-house influencer program - Ambassador & Affiliate

Goal

Support key retail accounts, increase share of voice online, drive e-commerce sales

The opportunity

nutpods is a dairy-free alternative creamer and milk company. They wanted to build an in-house nano and micro influencer program that would support their e-commerce sales, retail accounts and increase their share of voice online.

What we did

We created a robust influencer program that continues to be one one their main marketing channels to date. They utilizes influencers to support all new product launches, use the creator user generated content for owned channels and sent nutpodsquad members into retail stores to support sales velocities at retail.

The outcome

The nutpodsquad influencer program has proven to be a vital part of nutpods marketing mix. Not only does it contribute to their online growth and increase their share of voice online. It is a new customer revenue driver for their website and beyond. Extending influencer to third party sellers like Amazon and retail stores like Whole Foods, Target and more!

‍

The creators in the program not only garner millions of online impressions on behalf of the brand, but they are able to repurpose that user generated content on their owned channels, in paid advertising, website, email and more! This not only provides a flywheel for increased household penetration but increases the overall quality of the consumers they bring in, with a higher average lifetime value.

‍

"For The Clout has helped nutpods gain a large share of voice online through the influencer program they developed. It is one of our main methods of marketing, driving discoverability and new customers sales both online and in retail."

Madeline Haydon

CEO & Founder of nutpods